About Us

The Journey is On LED signage
The Journey is On LED signage

Our Story

At Donuts Co, we believe that real learning and growth come from living experiences, not just observing them. We are a friendly mentor and a laboratory of experiences where people can explore, create, grow, and connect through meaningful opportunities and experiences across different fields and cultures. Our mission is to make learning through experience simple, accessible, and hands-on through self-paced learning, short-term projects, mentoring sessions, workshops, and internships. What sets Donuts Co apart is our focus on real-life challenges and everyday experiences, bringing people together from diverse backgrounds to collaborate on social and professional issues. It’s also about discovering real opportunities, using your skills and capacities, and improving them in an easy, enjoyable, and meaningful way.

At Donuts Co, we make complex intercultural and experiential learning easy to live and easy to create, just like a donut: simple, delightful, and made to be shared.

Vision

person holding camera lens
person holding camera lens

At Donuts Co, we envision a world where every individual has the opportunity to learn, grow, and share their unique experiences, leading to meaningful change in their lives and communities. Our collaborative approach fosters understanding, empathy, and open-mindedness skills essential for both personal and collective growth. We strive to bridge the gap between idealized opportunities and the real barriers to access, creating a space where navigating differences feels natural, enjoyable, and enriching. Through this, we aim to build a new concept of culture one shaped by lived experiences, practical learning, and genuine human connection.

Donuts Co is about making people’s skills and experiences useful, exchangeable, and transformative. At the heart of our vision is the concept of PURE experience: Profitable, Useful, Real, and Easy to create. We believe change and development should not be complicated they should be accessible, rewarding, and shared, just like a donut.

About the Founder

Donuts Co was founded by Hela Smairi, an anthropologist and researcher passionate about scientific research, social business, and cultural projects that empower people to develop their skills and capacities. Hela believes that knowledge is not built overnight. It grows through small, meaningful experiences that shape our understanding of the world and ourselves. Her journey, marked by curiosity and a drive to connect people through learning and collaboration, led her to create Donuts Co: a true laboratory of experiences, opportunities, and knowledge. Through this initiative, she aims to make personal and collective growth accessible to everyone, transforming everyday experiences into valuable learning moments.